No Plate Left Behind
Client: Navy Federal Credit Union

Mission:
1 in 6 U.S. military veterans face food insecurity. We had one objective: help fix that.

Execution:
We launched a first-of-its-kind AR experience—simple premise, powerful outcome. Users filled a virtual plate. We filled a real one. Every interaction meant a meal delivered.

Impact:
Target crushed—over 1.5 million meals served. That’s 3x our goal. Navy Federal had our six every step of the way.

Original idea: Derek LaMont, Sr. AD
Copywriting: Stefanie Norlin and Ron Wachino
ACD: Lena Duffy
ECD: Jeff Cruz