For GM Envolve’s Solutions Summit, I led the creative strategy and design for a refreshed CRM campaign targeting both attendees and non-attendees. The goal: boost engagement compared to previous years. The result? A dynamic email experience that drove a 40% increase in click-through rates.
I also crafted an interactive, downloadable PDF recap that went beyond static content—introducing playful menus and immersive design elements to keep users exploring. A seamless blend of function and fun, built to elevate the post-event experience.